Having a look at how the internet has altered the way we are getting access to media and present affairs.
In the online media landscape, what we see online is largely chosen by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own automated system to reveal new content and advise product that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep users engaged. The algorithms are created to keep people stimulated by recommending and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, creating more partition and bias amongst users around social problems. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media platforms in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user generated material in the media landscape.
In the present day, online platforms have made it considerably much easier for everybody to develop and share content. Previously, producing content for a wide audience required access to a collection of essential resources and financing. Currently, with using smartphones and read more typical digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be easily created with just a few fundamental gadgets, as well as reaching a large audience, very quickly. This has opened the door for more diverse voices, specifically those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, meaning that social media has developed a space for underrepresented communities to share their narratives.
The increase of internet content has entirely changed what is meant by the term mass media. Previously, mass media followed a hierarchical design, using a top-down media model. Generally, a small group of professionals, such as newspaper publishers or journalists, who would create material for large audiences who mostly just consumed it. Nevertheless, today, with the help of the internet, the face of media has seen significant modification, making the consumption and availability of media much more open and interactive. With access to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as easily as they can consume it. Social media has enabled anyone to contribute to public conversations, rather than simply the significant media companies therefore as a result, mass media is no longer managed by a few huge advocates. Instead, it is spread throughout countless user stories all over the world.